A Grounding Theory of Anchor text

So where do we start? If you have been looking into the use of anchor text on websites then you may have already established an opinion of what is going to work. You may already be familiar with a few of the thousands of posts, documents and articles available to read about the correct use of anchor text, but it seems people struggle to agree on the most beneficial way of its use.

This post will see another suggestion of how anchor text is analyzed at by Google and hold a theory on how the system may work. Those knowledgeable people over at SEOmoz have produced another theory on the benefits and drawbacks of anchor text and it’s location on a webpage.

Anchor text is a way of giving the user relevant information about the destination of the link. It may also be worth while knowing what a deep link is: A link that leads to a webpage on any site (same URL or different URL) that isn’t the home page – this is usually associated with anchor text. This is a way of getting you to the page you need without having to get you to go through the home page.

The new theory on anchor text appears to be (according to the published information at SEOmoz) that the location of your anchor text plays a part in the result of the keyword term searched. For example if you have a series of links at the top of the page home, ‘Information’, ‘Products’, ‘Contact’, ‘Location’ and ‘FAQ’ yet you also have an anchor link further down the page saying ‘see our products’ which leads to exactly to the same place as the ‘products’ link at the top of the page. It seems that Google will only acknowledge the first of the anchor text links to the products page.

To make things a little more complicated, it seems that Google doesn’t read the page like a user would. It appears that it is the code that is read by Google and the order of the links in the code bears the most weight as to what Google identifies first as anchor text.

Why are these things never straight forward?

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